Luxembourg Tourism Awards

Categories and winners

The third edition of the Luxembourg Tourism Awards took place on 13 November 2025 with the theme "Excellence and Innovation". With 51 projects in competition, it illustrated the diversity and vitality of Luxembourg's tourism sector. This edition highlighted the passion and entrepreneurial spirit of the candidates, while emphasising the essential role of volunteers, who are the true pillars of the tourism industry.

The 2025 winners are:

• Best Project: SIMPLEVIU, creators of a range of unusual accommodation experiences located throughout Luxembourg.
• Best Host: MyQ SARL, guest houses offering authentic and unique travel experiences in Luxembourg, in historic buildings that have been lovingly restored.
• Best innovation: Exploreo, tourism pioneers offering a sustainable and innovative platform integrating carbon neutrality, eco-friendly options and green technologies to promote responsible travel worldwide.
• Commune of Merit Award: Commune of Schengen, for the European Schengen Museum, reopened in June 2025, retracing the history and importance of the Schengen Agreement in a modern and interactive space, incorporating the historic boat "Prinzessin Marie-Astrid Europa" as an iconic venue and host for international events.
• Public's Favourite Award: Dinner Hopping, an American school bus converted into a mobile restaurant, offering a three-course menu created by local chefs and a gourmet immersion through Luxembourg and the Greater Region.
• Special award for deserving volunteers: Fred Huet, a volunteer since 1978 and president of the Binsfeld-Holler-Breidfeld association since 2010, is behind the potato festival and the reopening of the A Schiewesch rural museum. A passionate promoter of local tourism, he is a staunch defender of his region's cultural heritage. Romain Kleer has been involved in Useldange since 1987. President of the non-profit organisation Kultur a Buergfrënn Useldeng since 2018, he has transformed the castle into a flagship destination thanks to a variety of tours and innovative cultural projects such as ManuKultura. He promotes heritage and hiking trails and actively contributes to local events and nature conservation.

Three questions for...

Priyanka Meena, Director of Operations and co-founder of Exploreo, winner of the "Best Innovation" award.

Congratulations! Exploreo has been recognised for its achievements in tourism innovation. What motivated you to enter the Luxembourg Tourism Awards, and how does this recognition fit in with your mission?

After spending a year developing Exploreo, we wanted to show Luxembourg what we were creating. This award confirms our belief that technology and sustainability can transform travel. It also helps us enormously when we talk to partners and investors, because being recognised as the best innovation gives our small team real credibility in a competitive market.

The Luxembourg Tourism Awards recognise initiatives that strengthen regional identity and tourism impact. How do you see Exploreo's contribution to local communities and destinations, and what role does this award play in amplifying your platform's influence?

We are launching a B2B partners programme to work directly with local providers, regional outdoor guides and small tour operators who have stories to share. We want to highlight Europe's outdoor adventures and slow travel itineraries that preserve the value of destinations. This award increases our visibility and supports the development of these partnerships.

Since its creation, Exploreo has positioned itself as a platform dedicated to eco-friendly and responsible travel. Looking ahead, what are your plans in terms of development, innovation or expansion that will further strengthen Exploreo's role as a leader in sustainable tourism?

We are working with Luxembourg institutions on a rigorous carbon methodology and developing AI-based sustainable travel tools. We are expanding our coverage of night trains. The goal is simple: to make Luxembourg a recognised hub for innovation in sustainable tourism, proving that responsible travel can be both easy and inspiring.

We would like to thank Priyanka Meena for granting us this interview.

Celebrating hospitality, culture and innovation

Every two years, the Directorate-General for Tourism organises the Luxembourg Tourism Awards to highlight the quality and diversity of the country's tourism offering. Cosmopolitan and located in the heart of Europe, Luxembourg is constantly striving to increase its attractiveness. A multidisciplinary jury selects projects that embody excellence: quality services, innovation and adaptation to the expectations of a diverse clientele. These awards encourage the sector to diversify its offerings and strengthen its role in the national sustainable tourism strategy. Each investment contributes to enriching the traveller experience, improving the daily lives of residents and enhancing Luxembourg's reputation as a responsible and innovative destination.