How to convey the identity of the Grand Duchy of Luxembourg into symbols? Should the country express its values and profile through a new logo? Or rather through a slogan? Organised by the Nation Branding Committee on 4 and 5 March 2016, the weekend of co-creation has gathered more than 40 volunteers of all sectors, who identified the first leads to translate, convey and disseminate the main differentiating characteristics of the country. Duration of the video: 55 min.