Welcome to Luxembourg's Toolbox!
Here you will find all the material you need to illustrate your individual presentation of Luxembourg. Feel free to use all the data, pictures, storytelling and other information that suit your purposes.
So who is Luxembourg? For centuries, the Grand Duchy was the theatre and the object of endless struggles between European powers, which set it up as an impregnable fortress and then dismantled it 200 years later. It has been at the heart of a multitude of cultural influences, partly because of its geography but also because of trade, industrialisation, and immigration. It has protected its woodlands like a treasure, shaped its landscapes with winegrowing, farming, and architecture. It has cultivated linguistic diversity, cultural originality, and economic freedom. From being poor and bled by emigration at the end of the 19th century, it has now become one of the most attractive countries in the world for working and living, and a genuine societal laboratory.
The Grand Duchy leaves no one indifferent, for it has its own place in the concert of nations: a pioneer of economic alliances and partnerships, a modest and persevering mediator, and a nation where everyone feels at home. Since its independence, the country has invented and reinvented itself a thousand times by building on its dynamism, its reliability, and its openness.
It is the breadth of this personality and its multiple facets that we invite you to discover here. Help us to make the Grand Duchy better known and stand out!
Three words and three values that sum up the country and are cherished by the population and stakeholders in the Grand Duchy.
In this section you can find the meaning as well as the key guidelines on how to use Luxembourg’s Signature.
Numerous partners have joined the initiative Luxembourg - Let’s make it happen.
Here you will find all the information about the participatory process. This approach was the key aspect in the development of Luxembourg’s Nation Branding Strategy.
Here you can find the right imagery on Luxembourg for the right context. To speed up your way to the picture you’re looking for, we have regrouped our image bank into a number of thematic folders.
Videos are often the most effective way to say a whole lot of good things about Luxembourg in a very short time: browse our video section to find the topic that fits your needs.
Presentations make the world go around. Here you will find presentations that can be used as a whole, in bits and pieces, as food for thought or simply as a starting-point for your own storytelling.
Publications and Infographics
More in-depth treatment of a selected topic is best tackled through a dedicated brochure, magazine or other publication. Infographics are ideal to present facts and figures in an appealing way.
Sometimes, the best way to get a point across is to step back and let others talk. Testimonials of people coming from, operating in or discovering Luxembourg are a great way to present the country.
Let words be words and bring in the numbers instead. Rankings, studies, statistical data – in this section you will get an overview of the latest facts and figures that define Luxembourg.
Here you can find out more about selected promotional items that can be of use in your efforts to promote Luxembourg.