E-commerce is getting bigger each year and online shopping is attracting more and more consumers. In order to allow local and retail stores to make the most of this opportunity, a new Luxembourg e-commerce platform came into being in mid-November, two months after its approval by the government council.
Just like the models implemented in Germany and Switzerland, LetzShop aims to give urban retailers the possibility of showcasing their offering and their products in an online storefront and of selling them directly online. Purchases made through LetzShop can be picked up directly in the stores, or delivered to the customer's home.
Retailers can take advantage of this turnkey solution in return for an annual contribution of €500, without paying any commission on the transactions carried out, explained the Ministry of the Economy, which initiated the project. LetzShop.lu is scheduled to go online by the first quarter of 2018.
13 municipalities are taking part in the project
According to the Secretary of State for the Economy Francine Closener, only 9% of retailers in Luxembourg currently offer an online sales solution, yet Luxembourgers are the European champions of online shopping. Thanks to the LetzShop.lu platform, the Ministry of the Economy aims to reduce this imbalance by making online sales easier for retailers.
In cooperation with 13 municipalities (Luxembourg, Dudelange, Ettelbruck, Echternach, Remich, Grevenmacher, Diekirch, Wiltz, Clervaux, Mertert, Mersch, Pétange and Redange), the new Economic Interest Group Luxembourg for Shopping will support retailers on the path to digitalisation by offering them an additional sales channel.
(Article written by the luxembourg.lu portal's editorial team / Source: press release from the Ministry of the Economy)